Direct Marketing | Print
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Starlight Starbright’s Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children’s Foundation include a personal appeal from actress and children’s book author Jamie Lee Curtis. The organization assists …
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Direct Marketing | Print
Loose Cannon: The Simple Art of Merge/Purge (A Sam Chaid Mystery)
It had been two weeks since I’d left my hometown. I hadn’t planned on taking take time off, but a set of compiled names I’d rented to a client was somehow used for a sweepstakes mail package – without my consent, of course.
After that mailing went out, I’d been informed by angry recipients that I might have already won a horizontal forwarding address. To postpone becoming a permanent resident on the do-not-promote lists, I decided to take a furlough in San Francisco, at least until the rainy season ended. I’d try to keep my hand in the list business, though.
My name is Sam Chaid, but in the trade I’m known as the Segmentation Shamus. I carry a data card.
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Digital
AdLink Acquires CibleClick for $4.6 Million
AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million).
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Direct Marketing | Print
Banta Names Heisler Vice President
Banta Corp. has named Alison Heisler vice president and
chief customer officer. -
Direct Marketing | Print
Spamhaus to Appeal Illinois Ruling
Anti-spam group the Spamhaus Project has apparently had a change of heart and filed papers saying it will appeal an Illinois court ruling against it.
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Direct Marketing | Print
FTC: Firms Ran Bogus Sweepstakes Operation
The Federal Trade Commission has charged several Nevada concerns with running a fraudulent sweepstakes operation through personalized direct mail.
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Digital
Google More Bullet-Proof than Ever after Q3 Showing
In another show if its dominance in the search arena, Google reported nearly double the third-quarter profit it posted last year, blowing past both analysts’ expectations and the 38% drop in profits at Yahoo! for the same quarter.
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Direct Marketing | Print
MSC Industrial Income Grows 21%
MSC Industrial Direct Co. Inc. posted net income of $34.1 million for the fourth quarter, a 21% increase over $28.2 million in the prior year.
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Direct Marketing | Print
Equifax Boosts Income 267%
Equifax Inc. posted net income of $78.9 million for the third quarter, a 26% increase over $62.5 million in the prior-year period.
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Direct Marketing | Print
India Tightens Online Data Theft Laws
The Indian government this week approved amendments to its Information Technology Act of 2000 aimed at making life more difficult for online criminals, according to the Asia Times.