Direct Marketing | Print
-
Direct Marketing | Print
Those Mounds are Mine, Kid
My three-and-a-half-year-old son Jacob is quite excited about Halloween, partially because he gets to dress up as a robot (Cyborg from “Teen Titans”) but mostly because of the CANDY.
-
Direct Marketing | Print
Craptacular Marketing from Mars Inc.
A funny thing happened on the way to the confectionary: Sweets manufacturer Mars Inc. launched an ad campaign and forgot to sell the candy.
-
Direct Marketing | Print
Click or Treat
If Kit Kats and Hershey Bar’s aren’t posh enough for your ghosts and goblins, you might want to try going a little more upscale for spooky sweets.
-
Direct Marketing | Print
Oh Sugar, Sugar
Candy and gum ranked third among food categories in sales in 2005, according to the National Confectioners Association.
-
Direct Marketing | Print
Site Looks to Tap Home Improvement E-Market
A new online comparison shopping site for the home improvement industry is hoping it can tap into the $700 billion home improvement market.
-
Direct Marketing | Print
Giftcorp Tries Targeting Consumers Online
Sheila Schectman wants to bring Giftcorp, her 24-year-old corporate gift-giving business, online to the consumer market. To do that, she’s launched http://www.giftcorp.com.
-
Direct Marketing | Print
Do Negative Ads Get People Emotionally Involved?
Think about the last few negative political ads you’ve seen and see how they use emotion to reach their prospects. I’ve noticed that direct mail is rarely used for negative campaigning.
-
Direct Marketing | Print
Tips and Teasers
Pennsylvania’s small businesses could receive tax credits for the cost of providing health-care benefits to employees under an amendment sent to the state Senate earlier this month.
-
Digital
Tech Investments Cut Amazon’s Third-Quarter Profit
Amazon.com’s net income fell from $30 million in third-quarter 2005 to $19 million during the quarter just ended. The Seattle-based online retailer attributed the drop partly to increased investment in technology
-
Direct Marketing | Print
ChoicePoint Takes Loss Amid Planned Divestitures
ChoicePoint Inc., the data firm that rose to prominence after it sold consumer information to scam artists, reported a third quarter loss of $72.2 million on revenue of $246.7 million.