Direct Marketing | Print
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Direct Marketing | Print
We Need Help. You Certainly Do
WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise
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Direct Marketing | Print
Satan in the House
Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association. And apparently there’s
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Direct Marketing | Print
No Serenity Here
HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things
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Direct Marketing | Print
Joe Torre Needs Help. So Does His Ad
IT’S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn’t do the job. One can’t help thinking that the ad money could have been better spent on the organization’s programs.
I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek.
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Direct Marketing | Print
Brand Makeovers
DID YOU EVER GET THE FEELING that something about your brand wasn’t quite right? It may be time to align your channels or tweak your creative. Case in
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Data Driven ROI
The Yankees’ Bush-League CRM
YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who
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Direct Marketing | Print
Predictable, But Not Easy
INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They’re mostly recession-proof and very
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Direct Marketing | Print
We Are the World
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction
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Direct Marketing | Print
Familiar Faces
Hard as it may be to believe, DMA06 isn’t the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism
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Direct Marketing | Print
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