Direct Marketing | Print
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Direct Marketing | Print
Study Calculates Cost of Poorly Targeted B-to-B Mail
The average businessperson receives more than 2,000 mail solicitations a year, and a good chunk of that is either addressed to a former employee or irrelevant, according to a new study.
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Direct Marketing | Print
MyFavoriteCity.com Grows Via SEO, Telemarketing
MyFavoriteCity.com markets to several thousand businesses and consumers that it attracts and retains through SEM and telemarketing, as well as e-mail and postcard efforts.
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Direct Marketing | Print
LocalPlus Network Matches Contractors to Consumers
Several hundred small companies around the country have signed on to participate in a new online network enabling consumers to find local contractors and home improvement businesses.
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Direct Marketing | Print
How To Get Your Message Through To Senior-Level Executives
Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.
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Direct Marketing | Print
Tips and Teasers
The Sage Group plc has teamed with MySQL AB in a deal that enables Sage to embed MySQL database technology into its product portfolio.
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Direct Marketing | Print
R.R. Donnelley Earnings Jump 61%
R.R. Donnelley & Sons Co. posted net earnings of $165.1 million for the third quarter, a 61% gain over $127.3 million for the prior-year period.
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Direct Marketing | Print
Live from Ad:Tech: Marketers Make a Play for In-Game Advertising
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.
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Direct Marketing | Print
Florida Condominium Taps Noise Agency
Sanibel Passage condominium development in Fort Myers, FL has chosen Noise Inc. as its agency of record.
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Direct Marketing | Print
Yesmail Must Pay $50,000 Penalty to Settle Can Spam Complaint
The Federal Trade Commission has levied a $50,717 civil penalty on Yesmail Inc. as part of settlement involving a Can Spam e-mail list regulatory complaint.