Direct Marketing | Print
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Direct Marketing | Print
Cents and Sensibility
IF YOU WANT TO KNOW what’s happening in direct response, just open your corporate wallet. To get an update on what types of media direct marketers are
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Direct Marketing | Print
Is Anyone Listening?
FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.
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Digital
Amazon Tests Homegrown PPC Ads
ONLINE MEGA-MERCHANT Amazon.com recently began a beta test of a self-service platform that matches product search-results pages with relevant text ads
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Digital
E-mail’s Still King
Marketers that think they should be focusing on RSS and blogs at the expense of e-mail should think again. A recent study by online marketing services
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Digital
Basket Case
After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He’s the
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Direct Marketing | Print
Judge Won’t Overturn Spamhaus Ruling
A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against
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Direct Marketing | Print
Feds Side With Utah in Registry Battle
IN A MASSIVE BLOW TO EFFORTS to have Utah’s do-not-e-mail law overturned, the U.S. Department of Justice weighed in with court papers supporting the state’s
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Direct Marketing | Print
What Comes Between Me and My Calvins? Data Security!
DURING THE PAST TWO years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98
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Digital
An Anti-Ad Complaint Straight From Booby Hatch U
AS THE OLD SAYING GOES: If you’eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of
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Direct Marketing | Print
And the Winner Is
In previous years I started saving up my holiday catalogs in midsummer. I’d sometimes even log the date they arrived. Then, when holiday shopping time