Direct Marketing | Print
-
Direct Marketing | Print
Short Cuts
360JMG, a Washington, DC direct mail and public relations firm, has launched its alternative energy/clean tech practice
-
Direct Marketing | Print
Meet the Broker: Michael Guyer
Learn why Michael Guyer, vice president and director of marketing at International Direct Response Inc., believes e-mail and postal list pricing parity is inevitable.
-
Direct Marketing | Print
Scarebaby Seeks to Expand Horizons
Scarebaby Design is an online marketer of products like coffee mugs, t-shirts, stickers, tote bags in 40 different designs, including a line aimed at children.
-
Data Driven ROI
Loyalty Program Awards Buying, Fidelity
Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.
-
Direct Marketing | Print
How to Fail at Direct Mail
Direct mail can provide so much benefit to small businesses that I’m surprised how many continue to misuse the medium. Too often, mail is sent out with no offer, no inspection of the message, and no real attempt to sell or get a prospect to buy.
-
Direct Marketing | Print
Tips and Teasers
A new survey shows that while fewer small business owners will reward their staff this holiday season with bonuses, more will give time off.
-
Direct Marketing | Print
Mind Your Messages: In Online Media, Content is Still King
A new blog is created every single second of every single day. That’s a whole lot of content. But many blogs are abandoned by their creators almost immediately, totally defeating their purpose. Many blogs are of no value at all. E-mail, a medium that once held so much potential, is best served as a customer retention and reactivation tool; often in the form of a high-quality content e-newsletter that entertains, educates, informs and then sells.
-
Direct Marketing | Print
Anti-Spammers Dead Wrong on Mumma Decision
Anti-spammers are claiming a recent court decision against e-mail activist Mark Mumma in favor of marketer Omega World Travel is clear evidence that the federal Can-Spam act is a disaster.
-
Digital
ValueClick Pays $13 Million to Acquire Shopping.net
ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash.
-
Digital
Spot TV, DM Channels Lead Ad Spending Growth: UniversalMcCann
During 2006, U.S. spending increases for both direct mail and the Internet outstripped the growth rate for all advertising.