Direct Marketing | Print
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Digital
Omniture Unveils Marketing Integration Technology
Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.
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Direct Marketing | Print
APAC to Use Credit Line for Expansion in Philippines
LaSalle Bank has increased to $37.5 million a line of credit available to the teleservices agency APAC Customer Services Inc., headquartered in Deerfield, IL
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Julianna Rae is All About You “There’s never been a better time to be you,” according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and …
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Direct Marketing | Print
Short Cuts
American Airlines Federal Credit Union has retained Direct Marketing Network as its agency of record to manage all its direct marketing programs.
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Direct Marketing | Print
Postal Reform Passes, Just under the Wire
After eleven years of effort, a last-minute vote as Congress was packing up to adjourn Saturday won approval for a postal reform bill.
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Direct Marketing | Print
Wal-Mart Dodges Draft and Re-Opens Ad Review
In a jaw-dropping reversal of an equally astounding win, Draft FCB, the Chicago-based integrated ad agency owned by InterPublic Group and headed by direct marketing veteran Howard Draft, was bounced from the Wal-Mart marketing account, even as the company was gearing up for the job with as many as 100 new hires.
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Direct Marketing | Print
Delia’s Q3 Profits Up Thanks to Stores
Delia’s Inc., the online, catalog and mall-based retailer of youth apparel, said profit rose 94% in the third quarter of 2006, thanks largely to stronger sales at retail stores.
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Direct Marketing | Print
Loose Cannon: Why Can’t The Airlines — And DM — Get Smart?
Heading down to Orlando for the National Center for Database Marketing conference? Be sure to pack all liquids in your carry-on luggage in tiny tubes and jars, and then to tuck those tubes and jars into a one-quart see-through plastic bag.
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Direct Marketing | Print
Neiman Marcus Pegs Losses to Shuttered Operations
Neiman Marcus Inc. posted net earnings of $27.3 million for the first quarter, a 50% drop from $55 million the prior year, which management attributed these results primarily to losses surrounding discontinued operations.
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Direct Marketing | Print
Cutter & Buck DM Sales Surge
Cutter & Buck Inc. posted net income of $2.5 million for the second quarter, a jump over $900,000 the prior year.