Direct Marketing | Print
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Direct Marketing | Print
The Katzenjammer Vids: Bad Marketer, Bad Marketer
As it happens, the howling and mewing elicited by two commercials were from man and animal in equal amounts. The first spot, in the “shoulda known better” category, comes from PetSmart.
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Direct Marketing | Print
Wonderful Web Works: Animal Nonprofits Do Good Deeds On- and Offline
For many folks, tis the season to give to charitable causes. This month, we look at the Web sites of several well known animal nonprofits, to see what they’re doing online.
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Direct Marketing | Print
Litters, We Get Litters: A Few Final Scratchings
Sixty-three percent of U.S. households — 69.1 million homes — own a pet, and 45% own more than one, according to a survey by the American Pet Products Manufacturers Association.
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Digital
NearbyNow Puts the Mall on Your Mobile Phone
Five days before Christmas, and chances are your local shopping center looks like the Battle of Verdun, only with less parking. What would you give to be able to find out, without setting foot in that seething mass of frazzled parents, crying kids and overworked sales clerks, whether that set of barbells your Aunt Fanny had her eye on was available, and maybe even on sale? NearbyNow wants to give you that chance to search products at your local mall in comfort.
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Direct Marketing | Print
Montana Legend Grows DM Business
About seven years ago, the Lazy E-L ranch in Roscoe, MT decided it wanted to try marketing directly to red meat lovers. It formed the Montana Legend Co., which markets angus beef online and through catalogs.
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Direct Marketing | Print
Online Marketer Goes After LGBT Market
Terrence Smalley, a longtime online marketing executive, has formed Outonthenet.com, a loyalty-marketing firm catering to the lesbian, gay, bisexual and transgender (LGBT) market.
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Direct Marketing | Print
How To Write An Effective Sales Letter
My pointed observation from reviewing hundreds of self-penned sales letters from small business owners is this: A majority of these otherwise by and large hard-working and conscientious people don’t put nearly enough time and effort into the job.
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Direct Marketing | Print
Tips & Teasers
MerchantCircle has launched Web IdentityManager, a software package designed to help local business owners manage their online reputation by aggregating company listings, reviews and online ratings from local search sites.
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Direct Marketing | Print
FTC Postpones Enforcing Call Abandonment Provisions of TSR
The Federal Trade Commission will not begin taking action against telemarketers running afoul of call abandonment provisions in the Telemarketing Sales Rule (TSR) starting Jan. 2.
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Direct Marketing | Print
Valassis to Acquire Advo, Lawsuit Dropped
Valassis Communications Inc. will acquire Advo Inc. for $33 per share, or roughly $1.2 billion in cash. As part of the purchase agreement, both companies have agreed to dismiss all pending litigation.