Direct Marketing | Print
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Digital
Canadian Online Sales to Reach $8.3 Billion
Canadian online sales are expected to reach $8.3 billion this year, a 25% gain over last year and next year, that number will reach 26.3%, according to EMarketer.
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Direct Marketing | Print
Openfirst Names Terkel VP of Manufacturing
Openfirst, a direct mail services company, has named Don Terkel vice president of manufacturing.
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Direct Marketing | Print
Meet the Broker: Teri Bobbitt
Today we meet Teri Bobbitt, vice president of brokerage services at Direct Partner Solutions Inc., a direct marketing agency in Alpharetta, GA. Previously, Bobbitt worked for Paradigm Direct Marketing and Response Media Products Inc.
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Direct Marketing | Print
Postal Problems Remain Even With Newly Signed Law
Even with President Bush’s signing of the Postal Accountability and Enhancement Act, many issues remain about how well the U.S. Postal Service will be able to operate.
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Direct Marketing | Print
Publicis to Acquire Digitas for $1.3 Billion
Publicis Groupe will acquire Digitas Inc. for $1.3 billion.
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Direct Marketing | Print
R.R. Donnelley Acquires Perry Judd’s
R.R. Donnelley & Sons Co, will acquire Perry Judd’s Holdings Inc., a catalog and magazine printer, for $176 million.
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Direct Marketing | Print
Telemarketers Sentenced to Federal Prison in Card Scheme
The co-owners and seven office managers of telemarketing firm Gecko Communications Inc. have been sentenced to federal prison for defrauding 83,000 consumers of $15.7 million in a fraudulent credit-card scheme, law enforcement officials announced earlier this week.
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Direct Marketing | Print
PeTV: Doctors Foster and Smith Turns to Television to Promote Catalog
Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.
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Data Driven ROI
What’s in Store: Dave’s Take on the Retail Pet Pound
CM Plus chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).
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Data Driven ROI
Meow Mix: This Cat Companion Just Isn’t Feeling the Love
There are brands of food that we regularly buy, simply because (a) the cats like them, or (b) the vet suggested them. But despite all the times I’ve mailed or e-mailed in my contact information in the hopes of getting offers, coupons or whatever, nothing much ever came of it. Likewise for the brand of premium kitty litter we’ve used for over a decade.