Topic

Direct Marketing | Print

  • Direct Marketing | Print

    Look Back in Hunger

    Last month, The New York Times ran a list of 2006’s top ideas, one of which had interesting direct marketing ramifications: television commercials that hide special offers by making them viewable only through freeze-frame technology. The “top idea” here was marketers’ attempts to dissuade consumers from using digital video recorders, such as TiVo, to fast-forward through commercials.

  • Digital

    Selling the Shat

    And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the

  • Direct Marketing | Print

    Custom Wild Mail Drives Store Traffic

    Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like gangbusters.

  • Digital

    Saving Grace

    But why do you want to save? Are you putting away pennies for a sailboat, or to pay your daughter’s way through college? Maybe you’re dreaming of taking a trip to Italy to see the village where your grandfather was born.

    All of these reasons are emotional as well as fiscal, a theme HSBC Direct is using for a new series of DRTV ads set to air this month.

  • Data Driven ROI

    ID, Please

    Collette Vacations had a powerful marketing tool at its fingertips: A database of customer satisfaction survey responses, which also held information

  • Direct Marketing | Print

    Hey, Lady!

    She was born between 1946 and 1964, and her purchases probably have ranged from Hula-Hoops to minivans. She’s the baby boomer woman, and for many marketers

  • Direct Marketing | Print

    One Size Does Not Fit Everyone

    Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail

  • Direct Marketing | Print

    What’s This?

    We’ve mentioned it already. But it may still be a shock when this issue of Direct arrives in your mailbox. It has the same writers as it did before people

  • Digital

    David Takes on the Goliaths

    Retailer Dave’s Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.

  • Direct Marketing | Print

    CORRECTION

    In the feature Stay in Touch (Direct, Oct. 1), PTC’s senior director of worldwide channel marketing was incorrectly identified as Greg Norman. Greg James