Direct Marketing | Print Archives - Page 399 of 989

Where Do You Hang?

Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others

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Marketing databases are overflowing with information — they can hold millions of records and thousands of data points on prospects and customers. The ready availability of data has fueled a tendency to analyze things to death; everyone wants to know something slightly different. An inexperienced analyst can end up fulfilling 101 analytical requests, when probably only 10 or so relate to actual success.

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Need an Endorsement? Ask Henry VIII’s Agent

Celebrity endorsements ain’t what they used to be. If you’re old enough you remember when Arthur Godfrey and Dinah Shore could endorse almost anything,

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Listline

NEW LISTS GlobalSpec More than 1.5 million individuals registered to use GlobalSpec’s search services are identified on the Engineering, Technical and

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The Close Makes the Man

These are the new leads. These are the Glengarry leads. And to you, they’re gold. And you don’t get them. Because to give them to you is just throwing

Digital

Web 2.0 Meets the Senior Set

Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in.

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Custom Wild Mail Drives Store Traffic

Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like gangbusters.

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Look Back in Hunger

Last month, The New York Times ran a list of 2006’s top ideas, one of which had interesting direct marketing ramifications: television commercials that hide special offers by making them viewable only through freeze-frame technology. The “top idea” here was marketers’ attempts to dissuade consumers from using digital video recorders, such as TiVo, to fast-forward through commercials.

Digital

Selling the Shat

And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the

Direct Marketing | Print

Hey, Lady!

She was born between 1946 and 1964, and her purchases probably have ranged from Hula-Hoops to minivans. She’s the baby boomer woman, and for many marketers