Direct Marketing | Print
-
Direct Marketing | Print
DMA Backs No-Net-Tax Bill
The Direct Marketing Association voiced support Friday for a new Senate proposal that would make permanent an existing moratorium on taxes unique to the Internet, including Web access
-
Direct Marketing | Print
Becoming a Pod Person
(Direct) Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll that 12% of all U.S. Internet users had downloaded a podcast
-
Data Driven ROI
Making Measurement Matter
(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability.
-
Direct Marketing | Print
B-to-B Marketing: Getting Through
(Direct) Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help b-to-b companies better acquire and retain customers.
-
Direct Marketing | Print
Loose Cannon: Wistful Resolutions For 2007
To celebrate the New Year, I offer a series of resolutions that reflect current trends, business and otherwise. A little late for resolutions, you say? I figure the best time to offer real goals is when lesser ones have already fallen by the wayside
-
Direct Marketing | Print
Bush Signing Statement Raises Mail Privacy Questions
The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.
-
Direct Marketing | Print
MSC Posts Income and Sales Gains
MSC Industrial Direct Co. Inc. posted net income of $40.3 million for the first quarter, a 26.2% increase over $31.9 million in the prior year.
-
Direct Marketing | Print
West Marine Direct Sales Up Slightly
West Marine Inc. posted catalog and Internet sales of $43.2 million for the year ended Dec. 30, a 0.7% increase over $40.4 in the prior year.
-
Direct Marketing | Print
Sharper Image Reports Sales Declines
Sharper Image Corp. posted total sales of $117.7 million for December, a 22% drop from $150.3 million in the prior year.
-
Direct Marketing | Print
Meet the Broker: Nick Sarantakos
Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.