Direct Marketing | Print
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Direct Marketing | Print
Strong Fourth Quarter Employment Picture Holds in First Quarter: Survey
Two-thirds of all marketers plan to add staff during the first quarter of 2007, a figure that held steady with fourth-quarter 2006’s level, according to the latest employment survey by Bernhart Associates Executive Search, LLC.
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Direct Marketing | Print
USPS Assesses Transformation Progress, Likes What It Sees
The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.
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Digital
85% of DMers Will Boost Online Spend in 2007: Report
Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.
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Direct Marketing | Print
Loose Cannon: Look Back in Hunger
Toward the end of 2006, , the New York Times ran a list of the year
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Direct Marketing | Print
Restoration Hardware Holiday Revenue Grows 22%
Restoration Hardware Inc. posted net revenue of $173.2 million for the nine weeks ended Dec. 30, a 22% gain over $142 million during the prior year.
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Direct Marketing | Print
USPS Eyes 2009 for Total Intelligent Mail Adoption
By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.
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Data Driven ROI
Back to Print with Custom Publishing
(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.
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Direct Marketing | Print
The RED Brigade
(Promo) U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity-driven charity, adds new partners and products. But it remains to be seen if the venture will hold up over the long haul.
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Direct Marketing | Print
Meet the Broker: Stan Madyda
Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.