Direct Marketing | Print
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Direct Marketing | Print
Yankee Candle OK’s Acquisition
The Yankee Candle Co. Inc. has approved Madison Dearborn Partners LLC’s $1.7 billion acquisition of the firm.
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Direct Marketing | Print
MySpace Suing Former Spam King Richter
MySpace.com announced yesterday it is suing Scott Richter — a man who was once considered one of the world’s most prolific spammers, but who said he changed his ways in 2005.
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Direct Marketing | Print
Story Worldwide Acquires Byte Interactive
Story Worldwide has acquired Byte Interactive LLC for undisclosed terms. The combined agencies employ more than 160 people in Seattle, New York, South Norwalk, CT and London.
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Direct Marketing | Print
Canadians Accused of Telemarketing Fraud in U.S.
The Royal Canadian Mounted Police have arrested Mark Eldon Wilson, 45, and Carrie Hope, 31, a couple living in Kelowna, BC, Canada, for allegedly selling bogus credit card protection plans via telemarketing in the U.S.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The Washington, DC-based International Spy Museum offers a variety of its cloak-and-dagger inspired wares. Its 16-page catalog features “the best in spy gear, games and gadgets.” The Fresh Air Fund has mailed a bovine-themed #10 envelope: The package touts inner-city children’s experiences with animals, and has an ask ladder of $15/$25/$50/$100/$150/other. And International Male’s latest catalog, a 76-page book, offers a free one-year subscription to Details magazine with every order in excess of $100.
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Direct Marketing | Print
Loose Cannon: Dead-On Target Marketing
News item: The latest online scam is an email allegedly from a hired killer contracted to murder the recipient. According to the message, the killer has had second thoughts, and is willing to forego the swift completion of his appointed rounds — for a price.
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Direct Marketing | Print
Omniture Acquires Instadia
Omniture Inc. has acquired Instadia, a Danish Web analytics provider, for an undisclosed sum.
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Direct Marketing | Print
Coldwater Creek Downgrades Earlier Financial Estimates
Coldwater Creek expects to post earnings per share for its fiscal 2006 fourth quarter, ending Feb. 3 in the range of 16 to 17 cents per share, down from earlier estimates of 26 to 27 cents per share.
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Direct Marketing | Print
New Products and Services
In Touch Marketing Solutions: allows veterinarians to use personalized direct mail pieces and Web addresses to market their services– Creative Marketing Solutions LLC, St. Louis.
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Direct Marketing | Print
How to Grow Your Opt-In List More Quickly and Easily
This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit