Direct Marketing | Print Archives - Page 389 of 989

RedEnvelope In Black Ink After Third Quarter

RedEnvelope Inc. generated net income of $5.3 million during its fiscal third quarter 2007, up from $4.1 million in third-quarter 2006. The company’s revenue rose from $53 million to $57 million during the same period. The quarter ended Dec. 31.

Direct Marketing | Print

Viking River Cruises Adds DM-Savvy Execs

Viking River Cruises has hired three marketing executives, all of whom are well versed in direct response approaches. Joining the Los Angeles-based firm are Eric Welter, senior vice president marketing and sales North America; Tom Russell, senior vice president North America and international; and Richard Marnell, vice president of marketing planning.

Direct Marketing | Print

Automaker Tests Personalized Ads on Electronic Billboards

Mini USA has launched a pilot test for personalized ads on electronic billboards. It uses radio frequency identification technology (RFID) to target one-to-one messages to drivers in four cities.

Direct Marketing | Print

Franklin Mint Launches Campaign For Presidential Medallions

The Franklin Mint has launched a new campaign promoting a new series of presidential medals starting with space advertising and FSIs, which be followed up with promotions in its spring catalog and possibly direct mail later

Direct Marketing | Print

Mail Stream: A Report on Incoming Direct Mail

Marketer Harriet Carter has launched Fresh Finds, a spin-off of its flagship catalog. The new 56-page book is subtitled “Affordable Kitchen & Home Solutions” Bimmer, “The Magazine about BMW,” has mailed a 6″ x 9″ subscription trial package to (assumedly) BMW enthusiasts. The mailer features a soft offer of $19.99 for eight issues (one free). Finally, Cancer Fund of America Support Services seeks donations and offers free personalized address labels as an incentive. The package features a $10/$15/$25/other ask ladder, with the $15 level highlighted.

Data Driven ROI

Evaluating Web-Generated Names

(Multichannel Merchant) Traditional catalog-oriented direct marketers have always been suspicious of customers acquired via the Internet. “They are not loyal,” some reasoned.

Direct Marketing | Print

Loose Cannon: Super Bowl Predictions

Beyond the “can Colts quarterback Peyton Manning win the big one” theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age’s naming “The Consumer” as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases created by, consumers.

Direct Marketing | Print

How to Win (More) Marketing Awards: Practical Help from a Real-Life Judge

If you are thinking of entering yourself for an award anytime soon, it’s very, very possible to win. Even despite the hordes of competition, and tired judges, and if you are not the best marketer on the planet.

Direct Marketing | Print

E-Mail List Prices Drop: Worldata

The price-per-thousand of the most expensive categories of lists fell in January 2007 from January 2006’s levels, with consumer and business-to-business e-mail lists, and newsletter subscriber files experiencing the steepest declines, according to Worldata’s Winter 2007 List Price Index.

Direct Marketing | Print

Publicis Group to Acquire Digitas

Publicis Groupe S.A. has acquired 94.4% of the outstanding common stock of Digitas Inc. The acquisition, valued at approximately $1.3 billion, will leave Digitas as a wholly owned subsidiary of Paris-based Publicis.