Direct Marketing | Print
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Direct Marketing | Print
Preview Pain
With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default at least while they’re in beta business-to-consumer
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Direct Marketing | Print
Listline
NEW LISTS Quality Control Professionals OneSource Information Services Inc. is offering Quality Control Professionals, a list with 14,032 names. Sources
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Direct Marketing | Print
CORRECTION
The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE’s director of marketing membership.
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Direct Marketing | Print
Half Empty or All Empty?
Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution
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Direct Marketing | Print
SK&A’s Back in the Mail
For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.
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Direct Marketing | Print
Easy Does It
In January the U.S. Postal Service toned down some of its proposed new mail rules. Here are some highlights. A relaxed flexibility test for automated
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Digital
Marketing Mercenaries
One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,
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Direct Marketing | Print
No Promotion Before Its Time
It’s a cold afternoon in January, and a woman’s thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right?
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Digital
Credit Where Due
To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper
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Direct Marketing | Print
Ad Pepper Acquires EMediate for $6.5 Million
Ad Pepper Media has acquired EMediate ApS, a Danish online ad serving firm, for 5 million euros ($6.5 million).