Direct Marketing | Print
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Direct Marketing | Print
Dry Run
Reader’s Digest created a systematic and disciplined approach to testing new products, primarily because of the creation of expensive one-shot books and
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Direct Marketing | Print
Listline
NEW LISTS Quality Control Professionals OneSource Information Services Inc. is offering Quality Control Professionals, a list with 14,032 names. Sources
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Direct Marketing | Print
CORRECTION
The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE’s director of marketing membership.
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Direct Marketing | Print
SK&A’s Back in the Mail
For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.
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Direct Marketing | Print
Easy Does It
In January the U.S. Postal Service toned down some of its proposed new mail rules. Here are some highlights. A relaxed flexibility test for automated
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Digital
Marketing Mercenaries
One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,
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Direct Marketing | Print
DRTV Gets Some Respect
When David Savage graduated from college in the early 1990s and landed his first job at a PR firm working with clients like Guthy-Renker and Anthony Robbins
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Direct Marketing | Print
Dirty Rotten Scoundrels
Nothing is more boring than going through the Direct Marketing Association’s Hall of Fame. For every genius on that wall, someone else is there only because
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Digital
Credit Where Due
To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper
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Direct Marketing | Print
No Promotion Before Its Time
It’s a cold afternoon in January, and a woman’s thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right?