Direct Marketing | Print

• Direct Marketing | Print

  Dry Run

  Reader’s Digest created a systematic and disciplined approach to testing new products, primarily because of the creation of expensive one-shot books and

• Direct Marketing | Print

  Listline

  NEW LISTS Quality Control Professionals OneSource Information Services Inc. is offering Quality Control Professionals, a list with 14,032 names. Sources

• Direct Marketing | Print

  CORRECTION

  The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE’s director of marketing membership.

• Direct Marketing | Print

  SK&A’s Back in the Mail

  For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

• Direct Marketing | Print

  Easy Does It

  In January the U.S. Postal Service toned down some of its proposed new mail rules. Here are some highlights. A relaxed flexibility test for automated

• Digital

  Marketing Mercenaries

  One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,

• Direct Marketing | Print

  DRTV Gets Some Respect

  When David Savage graduated from college in the early 1990s and landed his first job at a PR firm working with clients like Guthy-Renker and Anthony Robbins

• Direct Marketing | Print

  Dirty Rotten Scoundrels

  Nothing is more boring than going through the Direct Marketing Association’s Hall of Fame. For every genius on that wall, someone else is there only because

• Digital

  Credit Where Due

  To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper

• Direct Marketing | Print

  No Promotion Before Its Time

  It’s a cold afternoon in January, and a woman’s thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right?