Direct Marketing | Print
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Direct Marketing | Print
A Guide to Giving
Way back in 1997, it was hard for a small nonprofit with a limited budget to get attention. The Internet wasn’t the fundraising powerhouse it is today,
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Data Driven ROI
ZIP+4 + 2 = ZIP+6
How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.
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Digital
The Name Game
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own.
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Digital
Web Doctor
Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday
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Direct Marketing | Print
Mixed Breed
Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals
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Digital
Watch This
Publishers and other marketers looking to get their customers’ and prospects’ attention might want to put on a show — a video Webcast, to be specific.
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Digital
Window-Shopping the Small Screen
Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may
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Direct Marketing | Print
DMers’ PR Strategy: Get Visual
As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie
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Direct Marketing | Print
Printer’s Mailing Gets 50% Response
Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than
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Direct Marketing | Print
Alive and Well
In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard