Direct Marketing | Print
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Data Driven ROI
The First Five Commandments of Database Content Management
(Multichannel Merchant) Myriad methods exist to turn data into actionable insight. Examples include statistics-based predictive models, homogeneous groupings (also known as clusters), cohort analyses such as lifetime value,
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Data Driven ROI
Adding a Persona Touch
(Multichannel Merchant) Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community
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Direct Marketing | Print
Borrow a Page from Your E-Mail Playbook
Which marketing buzzword is getting more tired: “customer-centric” or “multichannel”? You can’t attend a conference on marketing or management these days without the speakers repeating these phrases ad nauseam.
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Direct Marketing | Print
Green Market Income, Sales Slip
Green Mountain Coffee Roasters Inc. posted net income of $2.4 million for the first quarter, a decrease from net income of $3 million in the prior-year period.
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Direct Marketing | Print
Neiman Marcus Direct Revenue Up 18.1% in January
Neiman Marcus Inc. posted revenue of $275 million for January, a 13.3% gain over revenue of $2433 million last year.
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Direct Marketing | Print
Meet the Broker: Fabiola Molina
This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.
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Direct Marketing | Print
Mixed Breed
Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals
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Digital
Watch This
Publishers and other marketers looking to get their customers’ and prospects’ attention might want to put on a show — a video Webcast, to be specific.
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Digital
Window-Shopping the Small Screen
Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may
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Direct Marketing | Print
Another Ignorant J-Word Attack
When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.