Direct Marketing | Print
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Direct Marketing | Print
Marketing and Finance: From Adversaries to Allies
Global competition, commoditization, market fragmentation, and the Sarbanes Oxley Act have all converged to create an environment requiring companies to create better processes, address controls, and assess risk. In addition, zero-based budgeting has become the norm. This convergence marks a new age for marketing in the 21st century; The Age of Accountability.
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Direct Marketing | Print
Nielsen Reaches Merger Agreement With NetRatings
Nielsen Co. and NetRatings Inc. have reached a merger agreement that’s expected to become finalized in the second quarter.
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Direct Marketing | Print
DRTV Marketer YES Reports $1.9 Million Sales Record
Youth Entertainment Systems Inc. (YES) reported it generated $1.9 million in gross sales during January — setting a new monthly record for this two-year-old direct response TV marketing firm.
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Direct Marketing | Print
DMEF Hosts Seminar for Graduate Students
Graduate students from 25 colleges and universities are expected to attend an intensive immersion seminar in direct marketing Feb. 8 to 10, conducted by the Direct Marketing Educational Foundation (DMEF).
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there’s no indication that “No One to Call Me Home: The Heartbreaking Stories of America’s New Orphans” awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States Plastic Corp. has sent out an even bigger book
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Direct Marketing | Print
Brady Corp. Acquires Clement Communications
Brady Corp., a safety and identification products giant, has acquired Clement Communications Inc. a $12 million direct marketer of safety-related posters and newsletters.
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Direct Marketing | Print
Printable Technologies Acquires Prospect Smarter
Printable Technologies Inc., a developer of online printing systems, has acquired of certain assets of Prospect Smarter Inc., for an undisclosed sum.
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Direct Marketing | Print
Florida Telemarketer Settles With FTC
A Florida-based telemarketer will pay $1 million to settle Federal Trade Commission charges that it allegedly called people on the national do-not-call list through an automated dialing service and left pre-recorded messages, according to the FTC.
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Direct Marketing | Print
Loose Cannon: Only Skin Deep
An early episode of “The Simpsons” featured Grandpa Abe Simpson and fellow nursing home denizen Jasper walking out of a movie theater, complaining about the film they’d just seen. Among their complaints: “The romantic subplot felt tacked on!”
That pretty much sums up the allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog. In 92 pages, the nod to the patron saint of love and epilepsy is confined to the cover, a double bind-in card, and a tiny reproduction of 50-year-old ad for Lollipop underwear
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Data Driven ROI
The First Five Commandments of Database Content Management
(Multichannel Merchant) Myriad methods exist to turn data into actionable insight. Examples include statistics-based predictive models, homogeneous groupings (also known as clusters), cohort analyses such as lifetime value,