Direct Marketing | Print
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Direct Marketing | Print
Fundcraft Publishes Cookbooks to Raise Funds
Back in the early 1940s, a small family-owned cookbook publishing firm in rural Kansas got the idea to put together a special cookbook with local recipes that would serve as a fundraising vehicle for a nearby Methodist church.
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Direct Marketing | Print
Caffeine Helps Small Businesses Run Their Own Big Prize Games
Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons just like the big brands.
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Direct Marketing | Print
Insightful Articles Can Be Effective Lead Generation Tools
If performed correctly, article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles online fall short in their sales lead generation efforts, because they simply can’t get people to visit their sites.
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Direct Marketing | Print
Tips & Teasers
Marketing Max has unveiled a new solution designed to help small business owners and operators to market their products and services to the masses, even if they are operating on a shoestring budget.
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Direct Marketing | Print
RR Donnelley Ends 2006 Strong
R.R. Donnelley & Sons Co. reported a net loss of $1.2 million in
fourth-quarter 2006, a significant turnaround from the $162.5 million
loss it generated a year earlier. The Chicago-based printer’s net sales
rose from $2.39 billion to $2.47 billion during the same period. -
Direct Marketing | Print
FTC Affirms Coppa’s Effectiveness, With Caveats
The Children’s Online Privacy Protection Act (COPPA) has been effective
in ensuring the security of children without placing an undue burden on
Web site operators during its first five years of existence, according
to Federal Trade Commission. -
Direct Marketing | Print
PRC Decision Receives Mixed Reaction
Industry groups were thankful the Postal Rate Commission scaled back some of the U.S. Postal Service’s rate requests but were worried that others could drive could seriously drive up costs.
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Direct Marketing | Print
Online and Catalog Sales Climb 19% at REI
Recreation Equipment Inc. reported $1.18 billion in sales in 2006, which includes a 19% gain in online and catalog sales.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The Great American Hanger Co.’s most recent catalog incorporates both kindness and kitsch. On its cover, the company asked “May we hang that up for you?” while within its pages it references the “No more wire hangers!” line attributed to Joan Crawford. On a more serious note, the National Urban League sent out a #10 envelope package with a $25/$50/$100/$500/other ask ladder requesting funds to support African-American economic empowerment issues. And a scaled-down version of PC/Nametag’s larger catalog, (both offer products aimed at meeting planners), offers ten pages of tips and information for recipients.
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Direct Marketing | Print
Business Was Good, Will Be Better: DMA Survey
For the 14th consecutive quarter, the Direct Marketing Association’s quarterly review of DM business performance and prospects found that things were good in the last three months and should get better.