Direct Marketing | Print
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Direct Marketing | Print
Loose Cannon: Captive Audience, Captive Marketers
Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11 American cities. In Boston, local officials were so alarmed that they closed down the city and called out the bomb squad.
After an explanation from Turner Broadcasting (it was a promotion for “Aqua Teen Hunger Force,” a Cartoon Network show) and a $2 million payment to the city of Boston, most questions behind the disruption have been answered. Right?
Wrong
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Windsor Outfits meets prom season head-on with its 2007 collection of eventwear. In keeping with the theme (kinda) of academia, the New York Public Library offers a new freemium
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Direct Marketing | Print
DMA Double-Takes on Postal Rate Proposals
The Direct Marketing Association has back-pedaled on its earlier approval of postage rate increases suggested by the Postal Regulatory Commission last week and now expresses “disappointment” at portions of the recommendations.
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Direct Marketing | Print
Four Ways to Entice Offline Customers onto Your E-mail File
How much does it cost to acquire a new customer? Whether $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one
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Direct Marketing | Print
The Brand Experience
(Multichannel Merchant) The American Institute of Graphic Design defines brand as “a person’s perception of a product, service, or company.” That definition has nothing to do with a mission statement
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Direct Marketing | Print
Staples Income Rises 22% in Quarter
Staples Inc. posted m net income of $336 million for the fourth quarter, a 22% increase over $275 million in the prior-year period.
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Direct Marketing | Print
West Marine Narrows Losses
West Marine Inc. reported a net loss of 6 million for the fourth quarter, compared to a net loss of $12.5 million last year.
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Direct Marketing | Print
AIG Unit Acquires Matrix Direct
American General Life Insurance Co., a subsidiary of American International Group has acquired term life insurance direct marketer Matrix Direct Inc. for an undisclosed sum.
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Direct Marketing | Print
Credit Card, Insurance Acquisition Mail Rising
Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia.
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Direct Marketing | Print
Rapp Collins Names Bass Global Integration Director
Rapp Collins Worldwide has named Steve Bass director, global integration and development and Matthew Hafkin global chief financial officer.