Direct Marketing | Print
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Direct Marketing | Print
DMer Behind “Girls Gone Wild” Jailed for Contempt of Court: Reports
Joe Francis, whose company Mantra Films markets a variety of soft-core “Girls Gone Wild” videotapes via direct response television and online advertising, was arrested Tuesday after flying into Panama City International Airport in Panama City, FL, according to published reports.
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Direct Marketing | Print
Fredericks Of Hollywood Acquisition Leads to Changes in Movie Star Board
Movie Star, Inc. has picked Peter Cole, currently one of the Company’s directors, to serve as the lead member of the company’s board of directors.
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Direct Marketing | Print
FTC Wins Judgment $4.7 Million Involving Canadian Telemarketer
The Federal Trade Commission has been awarded a $4.7 million judgment against a Canadian citizen, John Raymond Salvator Bezeredi, in a case involving telemarketing activity that targeted U.S. citizens.
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Direct Marketing | Print
Universal Guardian Projects $8 Million in Sales for StunLight
Based on current response data, Universal Guardian Holdings Inc. has projected it will generate more than $8 million in revenues for the 2007 fiscal year from its StunLight infomercial and commercial sales.
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Direct Marketing | Print
Loose Cannon: The Met’s CRM Efforts Punk Out
“I don’t understand it,” Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. “All we’re trying to do is destroy everything.”
I don’t know about “everything,” but an incident involving the Sex Pistols and New York’s Metropolitan Museum of Art, where I’m a member, shook my view of customer relationship management. Rotten the nihilist would be pleased.
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Direct Marketing | Print
Restoration Hardware Will Focus on Catalog, Web Sales
Restoration Hardware will concentrate on driving direct sales from its catalogs and Web site and expects to get more than half its sales from those centers within three years.
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Direct Marketing | Print
PRC Extends Deadline for Standard Flats Comments
The Postal Regulatory Commission has granted the Coalition of Catalog Mailers more time to file comments on the reconsideration of its recommendations for standard mail flat rates, some of which call for increases of more than 40%.
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Direct Marketing | Print
FTC Again Lauds Do-Not-Call List in Annual Report
Once again, the Federal Trade Commission has put out a report calling the national do-not-call registry a screaming success.
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Direct Marketing | Print
Delia’s Direct Sales Rise 5% in Quarter
Delia’s posted net income of $6.8 million for the fourth quarter, a 7.6% increase over net income of $4.7 million in the prior-year period.
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Direct Marketing | Print
Meet the Broker: Beth Wolven
Today we meet Beth Wolven, lead broker at Direct Communications Corp., a Rutland, VT-based list brokerage and management firm.