Direct Marketing | Print
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Direct Marketing | Print
Dear Doctor: A Direct Mail Letter About ‘Unfortunate Girls’
Like any advertising, vintage direct mail pieces shed light on American social mores. And so it is with this letter to doctors from the Irene How Sanitarium, circa maybe 1900.
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Direct Marketing | Print
Meet the Broker: Bridgette Timmins
Meet the Broker features Bridgette Timmins, a young list professional with clients such as continuity club marketer North American Affinity Group. She has reasons to be concerned about some list managers
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Direct Marketing | Print
PC Back in B.C.: Politically Incorrect Direct Marketing
Hard as it may be to believe, early day direct marketers were no better than others when it came to slurring minority groups. Often, they used insensitive language even about the people they were targeting
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Direct Marketing | Print
Scammers Take FTC’s Name In Vain
The latest no-goodniks attempting to take advantage of an organization’s good name are hiding behind no less than the Federal Trade Commission.
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Digital
Google’s Fortunes Unfazed By Economy
Google Inc. generated $5.54 billion in revenue during third-quarter 2008, up from $4.23 billion in third quarter 2007 and $5.37 billion in second-quarter 2008. The company
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Direct Marketing | Print
Williams Sonoma CEO Sells 14% Of Stock
Lester Howard, chairman and CEO of multichannel marketer Williams-Sonoma, sold 1 million shares of his company
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Direct Marketing | Print
Introducing Joy Norman of A. Caldwell List Co.
This week, Meet the Broker features Joy Norman, who’s intrigued by how the list business is reinventing itself. She started her career more than 20 years ago selling compiled data
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Direct Marketing | Print
USPS: Keep the Mail Monopoly
The U.S. Postal Service said Wednesday it wants to keep providing universal postal service and to hold onto its monopoly on mail delivery.