Direct Marketing | Print
-
Direct Marketing | Print
Five Green Ways to Grow Your Marketing in 2009
Even in a belt-tightening market like this one, being green matters. And if you think price alone will bring your profit margin back into the black, think again. It’s time to take a closer look at the other green on everyone’s mind
-
Direct Marketing | Print
Mailstream: January 5
ThinkGeek offers a variety of nerd-chic premiums in return for orders in excess of $25. An insert from Cooking Light magazine offering two free issues and bearing a recipe for cocoa fudge cookies was inserted into catalogs from Acacia, a wellness products marketer. And Baseball Warehouse
-
Direct Marketing | Print
Letters to the Editor
B-TO-B DM TESTING Just read Ruth Stevens’ article (Scaled-Down Testing, November) and thought it was great. I took away several ideas for testing.Scott
-
Direct Marketing | Print
Listline
NEW LISTS Laptops for Less This list names 125,000 buyers of parts and accessories for laptop computers. Batteries and projector lamps were among the
-
Direct Marketing | Print
Printers Go All Out to Stay Alive
Like everyone else in this economy, printers are doing whatever it takes to stay in business. That means trying to integrate new technologies which will
-
Data Driven ROI
How to Choose High-Performing Mailing Lists
If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an
-
Direct Marketing | Print
Mobile Marketing Start-up Helps Real Estate Agents Stand Out
For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager
-
Direct Marketing | Print
Mary Kay’s Rhonda Shasteen Works on a Brand Makeover
Mary Kay Ash, founder of the Mary Kay cosmetics company, died in 2001. But her office north of Dallas remains the way she left it. It has pink walls and
-
Direct Marketing | Print
Correction
American Satellite of San Diego does not require a $295 termination fee as part of its service agreement for DISH Network, as reported recently in Direct
-
Data Driven ROI
Microsoft Gains Insight From Small-Business Clients
During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in