Direct Marketing | Print
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Direct Marketing | Print
RR Donnelley Opens Calgary Financial Printing Offices
R.R. Donnelley & Sons Co. has opened a new financial services office in Calgary, Alberta.
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Direct Marketing | Print
Lane Bryant Launches 3 Million Circ Catalog
Lane Bryant has launched a new retail catalog, which has been mailed to 3 million existing customers,
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Direct Marketing | Print
Mail Stream March 9
A catalog from Tween Brands Justice and Limited Too, both of which target girls aged seven through 14, combines the two apparel collections. A charter offer from Food Networks magazine teases the editorial and offers ten issues for $10, and the 2009 Annual Appeal from Boys Town features a variety of gifts.
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Direct Marketing | Print
Bluefly’s Strong Year Capped By Weak Quarter
Bluefly Inc., an online retailer of designer brands, generated $95.8 million in sales during 2008, up from $91.5 million a year earlier. More, with The Bean-Counter’s Take, follows.
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Direct Marketing | Print
DM Agency Guarantees Response Rate For Gift Cards
Direct response agency Dukky is offering a refund to mailers participating in its shared mailer program if the program does not pull an eight percent response rate. More, with The Analyst’s Take, follows.
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Direct Marketing | Print
Verso Paper Trims Loss In 2008
Verso Paper Corp. generated $1.77 billion in sales during 2008, up from $1.63 billion in 2007. The company trimmed its net loss from $111.5 million a year ago to $62.8 million for the year ended Dec. 31, 2008. More, with The Querent’s Take, follow.
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Direct Marketing | Print
Chapter 6, Dear Friend: Lurid Tales of Junk Mail America
New Yorkers were awakened at dawn on Friday, March 9, 1877 by the sounds of a severe gale. The 60 mile-per-hour wind broke windows and tore signs from their moorings.
Nate Read, knowing that there would be few lottery customers that day, put his staff to work addressing envelopes for a mailing. -
Direct Marketing | Print
Meet the Broker: Carolyn Woodruff, executive vice president at Direct Media Inc
Carolyn Woodruff is a longtime player in the industry who believes no matter what the state of the economy, there’s always opportunity
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Direct Marketing | Print
Loss Widens For Coldwater Creek
Catalog retailer Coldwater Creek generated $1.02 billion during its fiscal 2008, down from $1.15 billion in fiscal 2007. The company’s net loss widened from $2.5 million a year ago to just under $26 million. With “The Analyst’s Take”.
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Direct Marketing | Print
Assimilation Indexes Help Mailers Reach Ethnic Groups
BB Direct has launched