Direct Marketing | Print
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Data & Analytics
Thinking Out Loud: Return to Gender
WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST
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Direct Marketing | Print
The Incredible Shrinking Mailbox: Shifting Mail Volumes Reflect Channel Use Changes
Direct mail’s role as a mass-marketing response driver has all but vanished during the past decade, according to a study from consulting firm Winterberry Group. But opportunities still exist for leveraging data in pursuit of better targeting, and for integrating mail with other channels
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Direct Marketing | Print
The Magnificient Seven: Tips for Direct Mail Success
When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing campaigns
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Direct Marketing | Print
Bank Mailing Promotes Anti-Fraud Product
This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses
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Direct Marketing | Print
No Proof of ROI
Each issue, Chief Marketer will share one marketer’s story about what frustrates him about marketing technology. First up is Orvis’ Brad Wolansky. Brad
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Direct Marketing | Print
Belly Up to Barcodes
Beginning in May, the U.S. Postal Service will start to accept mail pieces bearing the Intelligent Mail Barcode (IMB), the much-talked-about system that’s
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Direct Marketing | Print
Stupid Academia Watch: An Online Ad Implosion? Pshaw!!
What the heck are they teaching at Wharton these days? We sure better hope a recent guest column on TechCrunch by Eric Clemons is not a representative example
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Direct Marketing | Print
Online Advertising Grows 10% in 2008: IAB
Though its growth has slowed, the death of online advertising has apparently been greatly exaggerated
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Direct Marketing | Print
The Right Stuff: A Tribute to Tom Foster
When asked how he was doing on March 19, 1996, Tom Foster answered,
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Direct Marketing | Print
Aeropostale To Support Kids Business With Web Site, Retail Stores
Fashion marketer Aeropostale will launch a new