Direct Marketing | Print
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Direct Marketing | Print
Eddie Bauer Cuts DM Activity, But Private Credit Card Is Bright Spot
Both catalog circulation and Web site visits fell for Eddie Bauer during 2008. The company mailed out approximately 77 million catalogs, down from the 82.4 million it sent out in 2007. More, along with The Analyst’s Take, follows.
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Direct Marketing | Print
Williams-Sonoma Trims Catalog Circ And Direct Revenue Falls
At just under $1.4 billion, direct revenue dropped by $264.7 million, or 15.9%, from 2007
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Direct Marketing | Print
Urban Outfitters Raises Catalog Circ For One Of Three Brands
While Urban Outfitters has followed other catalogers in adjusting its circulation levels, it is not universally cutting its runs. More, along with The Analyst’s Take, follows.
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Direct Marketing | Print
Meet the Broker: Mary Ellen Quirk
Today we meet Mary Ellen Quirk, executive vice president, Direct Media Inc
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Direct Marketing | Print
Coldwater Creek Cuts DM Focus, Budget And Circ
Fiscal 2008 was not kind to Coldwater Creek’s direct marketing operations. The company dropped one of its catalogs and slashed its direct marketing expenditures. More, along with The Analyst’s Take, follows.
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Direct Marketing | Print
DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution
The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.
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Direct Marketing | Print
Bank Mailing Promotes Anti-Fraud Product
This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses
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Direct Marketing | Print
No Proof of ROI
Each issue, Chief Marketer will share one marketer’s story about what frustrates him about marketing technology. First up is Orvis’ Brad Wolansky. Brad
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Direct Marketing | Print
Belly Up to Barcodes
Beginning in May, the U.S. Postal Service will start to accept mail pieces bearing the Intelligent Mail Barcode (IMB), the much-talked-about system that’s