Direct Marketing | Print
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Direct Marketing | Print
Circ Cuts Damp J. Crew’s Quarter
First-quarter direct response sales for apparel marketer J. Crew dropped 6%, slightly faster than the 5% dip in comparable store sales. While total revenue rose from $340.6 million a year ago to $345.8 million, the gains were due to additional stores.
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Direct Marketing | Print
Direct Sales Increase Importance in Chico’s FAS Mix
Direct sales, which amounted to $16 million, or 3.9%, of Chico
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Direct Marketing | Print
American Eagle’s Direct Sales Lead Retail In First Quarter
Blame the slip in American Eagle’s first quarter sales on its retail operations. The company’s direct revenue jumped 26% over first-quarter 2008’s level, while same-store sales fell 10%.
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Direct Marketing | Print
Meet the Broker: Camille Yusuf
Today we meet Camille Yusuf, account supervisor at the Cornerstone Group of Cos. in Toronto where she has been for nearly six years. Yusuf sees some opportunity for mailers into Canada right now because of the recession and the very different nature of the market there.
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Direct Marketing | Print
What’s your offer and why should I care?
As I sat down to type this article I noticed an online ad for Target touting $4 generic prescriptions and $10 for a 90-day supply. The ad is competing with Wal-Mart, Walgreens and CVS in my marketplace, among others, but the point is it made me think about perhaps getting my prescriptions filled at Target
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Direct Marketing | Print
Mail Stream: May 27
Beauty products marketer Pacifica has mailed a slim-jim catalog featuring herbal perfumes, soaps and soy candles. The National Parks Conservation Association has begun promoting its 2016 centennial, and wants recipients of a mail package to provide birthday donations. And artist book club North Light has released its spring 2009 catalog.
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Direct Marketing | Print
Meet the Broker: Heidi Thibodeau
Today we meet Heidi Thibodeau, vice president of brokerage at Millard Group Inc,. This 15-year industry vet counsels mailers not to give up on prospecting lest they be at a disadvantage when the economy recovers.
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Direct Marketing | Print
Direct Mail Spending to Plummet, E-mail to Soar: Borrell
Direct mail spending will drop 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released yesterday by Borrell Associates
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Direct Marketing | Print
Dick’s Sporting Goods Sees Q1 Sales Gain from Web
Sales at recreational retailer Dick
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Direct Marketing | Print
Off the Beaten Path: 5 Uncommon Ways to Build an E-mail List
There are always the tried and true, conventional approaches to building an opt-in email database. If you haven’t done these yet, I’d suggest you start here