Direct Marketing | Print
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Data Driven ROI
Ditching the Guesswork
Count Neal Cohen among the direct marketers looking to refute John Wanamaker’s statement, Half the money I spend on advertising is wasted. The trouble
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Data & Analytics
Destination: Loyalty
Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.
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Direct Marketing | Print
Open Those Pockets
Most marketers today are lamenting how difficult it is to keep their brands afloat during these recessionary times. The conversation often turns to depressionary
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Direct Marketing | Print
Roll With It
To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate
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Direct Marketing | Print
Cabela’s Net Income Rises in Quarter
Cabela’s Inc. posted net income of $9.1 million for the second quarter, an increase over $7.3 million in the prior year.
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Direct Marketing | Print
Gary Pfeiffer Named Talbots Chairman
Gary Pfeiffer has been named chairman of the board of The Talbots Inc. Pfeiffer had been Talbots independent lead director since July 2008.
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Direct Marketing | Print
Meet the Broker: Christina Bashark
Today we meet Christina Bashark, vice president, business development at Edith Roman Associates, Inc./ePost Direct where’s she’s been for the past two years specializing in business-to-business. She came to that post after spending nine and a half years as director of business development at Worldata.
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Direct Marketing | Print
Garrubbo Joins ShopNBC’s Board
Electronic retailer ShopNBC has appointed direct response veteran Edwin P. Garrubbo to its board of directors, effective July 24.
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Direct Marketing | Print
Direct Strong For Nutrition Firm NBTY
Third-quarter revenue for nutritional supplement marketer NBTY rose from $535 million a year ago to $652 million during the quarter just ended. The company