Direct Marketing | Print
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Direct Marketing | Print
Mail Stream: August 10
Caribbean Travel + Life mailed an “Exclusive Charter Invitation” of a three-year subscription for $24.95. The Student Conservation Association is hitching its wagon to President Obama’s star – for at least one solicitation mailing. And the summer catalog from VitaCost offers a bevy of bonuses in return for orders in excess of $50.
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Direct Marketing | Print
Chico’s FAS Expects Profits to More Than Double
Chico’s FAS Inc. reported net sales of $419.9 million for the second quarter, an increase over net sales of $405.2 million last year.
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Direct Marketing | Print
RR Donnelley Trims Income, Sales in Second Quarter
Printer RR Donnelley reported net sales of $2.36 billion during the second quarter of 2009, down from $2.92 billion in second-quarter 2008. The printer’s net income fell from $148.8 million a year ago to $26.2 million.
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Direct Marketing | Print
Luxury Goods Don’t Sell For HSN’s Cornerstone
HSN Inc. reported second quarter sales of $640.1 million, down 8% from the $695.8 million it racked up in second-quarter 2008. But the company turned a $249.8 million net loss from a year ago into net income of $13.6 million
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Direct Marketing | Print
USPS Loses $2.4 Billion in Quarter
The U.S. Postal Service reported a net loss of $2.4 billion for the third quarter, compared to a net loss of $1.1 billion last year.
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Direct Marketing | Print
Eddie Bauer Sale To Golden Gate Completed
Eddie Bauer Holdings, Inc. has completed the previously announced sale of its assets and operations to Golden Gate Capital for $286 million in cash.
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Direct Marketing | Print
Mail Stream: August 3
The Christian Science Monitor offers a charter subscription to its new print newsweekly. Legal thriller author John Grisham has lent his name in support of the Southern Poverty Law Center
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Data Driven ROI
Ditching the Guesswork
Count Neal Cohen among the direct marketers looking to refute John Wanamaker’s statement, Half the money I spend on advertising is wasted. The trouble
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Data & Analytics
Destination: Loyalty
Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.
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Direct Marketing | Print
Open Those Pockets
Most marketers today are lamenting how difficult it is to keep their brands afloat during these recessionary times. The conversation often turns to depressionary