Direct Marketing | Print
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Direct Marketing | Print
Don’t Be Shy: Ask Where Data Came From
Ask the origin of any data a broker is trying to sell you
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Direct Marketing | Print
E-mail Tops in ROI
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association’s recently released Power
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Data & Analytics
Rough Times for Good Causes
THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship
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Direct Marketing | Print
Lucky 13
Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer’s holy trinity. Yet too many unseasoned
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Direct Marketing | Print
DMA Boardgames: The Aftermath of the Association’s Fall Follies
DIRECT MARKETING ASSOCIATION BOARD MEMBER GERRY PIKE’S FIGHT IS OVER. He’s back on the board, along with two new members chosen at his recommendation.
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Data Driven ROI
Meet the New Consumer
In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and
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Direct Marketing | Print
Trigger Happy
When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information
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Direct Marketing | Print
Be Everywhere
Direct mail isn’t cheese, so there’s no reason it should stand alone Try emulating Martha Stewart’s strategy of brand omnipresence. The domestic diva’s
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Direct Marketing | Print
Red Cross Says Americans Still in a Giving Mood
Despite the economic downturn, 90% of Americans still plan to make monetary donations to nonprofits this holiday season, according to a new survey by the American Red Cross.
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Direct Marketing | Print
Revamped Web Site Kicks Off 2010 Catholic Relief Campaign
A newly redesigned Web site with expanded multimedia resources will help kick off the 2010 “Operation Rice Bowl” fundraising campaign for Catholic Relief Services.