Direct Marketing | Print
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Direct Marketing | Print
Colonial Williamsburg Closes Catalog, Axes 16
The Colonial Williamsburg Foundation said Friday it was shuttering its mail-order catalog next spring and laying off 16 employees.
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Direct Marketing | Print
Royal Mail Launches Direct Mail Postage Sale
Following the lead of the U.S. Postal Service, Royal Mail has launched a sale on direct mail rates in the U.K.
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Direct Marketing | Print
Epsilon Signs Extension with KeyBank
Loyalty marketing services provider Alliance Data Systems Corporation yesterday announced that its Epsilon subsidiary has signed an extension agreement with Cleveland-based KeyCorp to continue providing direct marketing services to KeyCorp
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Direct Marketing | Print
Direct Offsets Neiman Marcus Nov. Decline; Saks Reports Dip
Strong catalog and online sales apparently helped take some of the sting out of an otherwise tough November for Neiman Marcus.
The luxury retailer reported yesterday that comparable revenue at Neiman Marcus Direct for Nov. 2009 was up 18.1% from the same period last year.
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Direct Marketing | Print
Social Media, E-mail Top Investment Areas: Survey
More businesses plan to increase spending on e-mail and social media than on any other channel in 2010, according to a survey released recently by e-mail technology provider StrongMail.
Forty eight percent of businesses surveyed said they will increase their marketing budgets in 2010 and 69% and 59% said they will increase spending on e-mail and social media, respectively, making the channels the two lead areas of investment in terms of growth, StrongMail reported.
However, putting the results in perspective, the two channels still represent a rounding error of most marketers
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Direct Marketing | Print
Mailing Groups Say New Postal Forum Won’t Be a Bully Pulpit
A group of industry trade organizations has launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas about the future of the U.S. Postal Service.
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Direct Marketing | Print
Campaign/Client News: Air Wick, Hanesbrands
Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services.
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Direct Marketing | Print
Meet the Broker: Diane Dubocq
Today we meet Diane Dubocq, director of list media at MetaResponse Group in Deerfield Beach, FL, where she’s worked for the past four years.
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Direct Marketing | Print
When to Send: E-Mail Timing Tips
Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based
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Direct Marketing | Print
Q&A:Visa Aims for Gold
Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time