Direct Marketing | Print
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Direct Marketing | Print
Ways to Win in a Lower Average Order World
Despite all the improving results of 2010, marketers have seen a persistent decline in average order value over the course of the year.
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Acquisition
Tips for Finding the Best Catalog Prospects
Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.
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Direct Marketing | Print
USPS Reports $8.5 Billion Loss for Year
The U.S. Postal Service reported a net loss of $8.5 billion for the year ended Sept. 30, compared to $3.8 billion last year.
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Direct Marketing | Print
Broker Roundtable: How Much Will Mailers Be Able to Take Advantage of Unchanged Postage Rates?
This week’s question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?
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Direct Marketing | Print
Market Proactively This Holiday Season
HO HO HO…that started in October? Well, hang on to your elves and reindeer because here we go! Kmart and Sears jumped on board and others are sure to follow this new tradition of pre-Thanksgiving holiday campaigns. Smart? You bet. Let me tell you why.
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Direct Marketing | Print
Potter to Resign as PMG; Mail Groups OK With Legacy
Industry groups are not expecting any dramatic changes to the U.S. Postal Service in the wake of Postmaster General Jack Potter
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Direct Marketing | Print
Postal Service to Appeal Rate Hike Denial
The U.S. Postal Service has decided to appeal the Postal Regulatory Commission
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Direct Marketing | Print
Why Digital Ad Agencies Must Learn to “Play the Market”
The modern ad agency must possess the capacity to
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Data Driven ROI
Epsilon’s Raiche Tackles Challenges, Opportunities In Healthcare Marketing
By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.