Direct Marketing | Print
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Direct Marketing | Print
Finding the Right Multichannel Mix
It is no longer appropriate to try and funnel the consumer into the purchase channel you favor. It is imperative to interact with them in the manner they prefer.
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Direct Marketing | Print
Credit Cards Mailings Expected to Rebound
Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011.
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Direct Marketing | Print
Broker Roundtable: Describe Your Most Difficult List Order
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What was the most difficult list you represented or the toughest order you tried to fill in 2010?
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Data Driven ROI
Microsoft Triples Response Rates via Database Marketing
A new database marketing model has helped Microsoft lift prospecting email and telemarketing response rates by as much as 300%.
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Data Driven ROI
Crabtree & Evelyn Revamps Loyalty Program, Boosts Direct Mail Use
Bath and body products retailer Crabtree & Evelyn is hoping an aggressive customer contact strategy and an updated loyalty program will result in the sweet smell of success.
At the heart of its re-energized customer focus is “Platinum,” a loyalty program the company launched just over a year ago to replace its “Preferred” scheme. For a five dollar entry fee, members received 20% discounts on merchandise during the first week of each month.
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Digital
HSN is Everywhere She Wants To Be
It was probably easier in the old days say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable
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Direct Marketing | Print
List Prices Continue to Slide: Worldata
Continuing economic sluggishness and increasing consumer skepticism are partly responsible for falling list rental prices, according to Worldata’s just-released winter 2011 list price index. Ray Tesi, senior vice president of Worldata, thinks overall …
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Direct Marketing | Print
Why Hotlines Are the Coolest List Option
Not everyone bothers to update their address with the postal service when they move. As the current economic situation forces more and more people to relocate to find work, hotlines and recency selects will continue to be more important than ever.
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Direct Marketing | Print
Broker Roundtable: How Have Cooperative Databases Changed?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How has the role of cooperative databases changed, and how do you anticipate it will change further in 2011?
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Direct Marketing | Print
Get on Target With a Marketing Audit
A good first step in keeping up with what’s expected of professional marketer’s and aligning sales and marketing goals with the company’s vision is the implementation of a marketing audit.