Direct Marketing | Print
-
Direct Marketing | Print
TruGreen Kicks off Grass Scented Mail, DRTV Effort
TruGreen is hoping the smell of freshly cut grass scented postcards will entice homeowners looking for lawn care services.
-
Data Driven ROI
Service Data Guides Sullivan Tire’s Direct Mail Efforts
Marketers who don’t get enough information from recency, frequency and monetary (RFM) analysis can consider adding a fourth metric to their calculations: Tire tread measurements.
Granted, this metric will only yield useful data for a limited number of companies. But Sullivan Tire Co. Inc. is one such company, and when tires on a customer’s car are worn down to depths 3/32nds of an inch or so, its individualized direct mail efforts hit the ground running. During 2011, Sullivan Tire will expand the mail program fueled by this and other service data, sending out 500,000 pieces, according to database manager Mike Panarelli.
-
Direct Marketing | Print
Kia Revamps Service Reminder Strategy
Kia Motors America has expanded its automated service reminder program beyond direct mail and email to include text and voice messages.
-
Direct Marketing | Print
The Advantages of Strategic Conversion Optimization
Companies with ecommerce sites may have an overly high percentage of customers who through their behavior tell you “no thanks, I’m just looking.” Imagine being able to increase your Web site’s conversion rates by 30% or more and adding millions of dollars in additional revenue. Online testing is the key. For even better results, consider implementing a comprehensive, strategic conversion optimization process.
-
Direct Marketing | Print
Broker Roundtable: The Impact of Do-Not-Track Legislation on DM
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What impact would potential do-not-track legislation have on data collection or direct marketing?
-
Direct Marketing | Print
Go Beyond RFM When Choosing Prospecting Files
Today more than ever, its important to understand the best possible way to get the most out of the lists you are selecting for your direct mail campaigns.
-
Direct Marketing | Print
Broker Roundtable: Is the Economy Turning Around?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.
-
Direct Marketing | Print
Broker Roundtable: What’s the Impact of Foreclosure Crisis on Hotlines?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: In the light of the foreclosure crisis and more people moving around the country to find work, are hotlines more important than ever?
-
Data & Analytics
Using Social and Product Data for More-Targeted Lead Scoring
Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects
-
Data & Analytics
Breaking Into the Lucrative Government Market
Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.