Digital
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Facts & Figures
B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report. -
Acquisition
How to Captivate Customers by Using Video in Digital Ads
he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online. -
Acquisition
Hickory Farms Recharges with a Spot-On Digital Marketing Strategy
After a 10-year drought of marketing investments, a powerful digital
marketing machine drove impressive eight percent year-over-year growth. -
Profiles & Campaigns
TeePublic Follows Trends and Marketing Metrics
Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs. -
Digital
B2B Marketing Transformation Shaped by Metrics and Agility
Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations. -
Acquisition
How Attribution Can Lower Customer Acquisition Costs
Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI. -
Acquisition
Lonely Whale Puts Single-Use Plastic Water Bottles on the Hot Seat
Lonely Whale has a new campaign it hopes will start a movement that empowers
consumers to choose sustainable alternatives to single-use plastic water bottles. -
Acquisition
Plogging? What’s That? Michelob ULTRA Will Let You Know
Michelob ULTRA is out with a contest that awards bibs to
spur ploggers to run in the NYC Marathon this fall. -
Acquisition
How to Find and Employ an Influencer Army
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
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Data Driven ROI
ABM: Four Trends to Watch
Many B2B marketers are increasing their investments in account based marketing.
Here’s 4 ABM trends to watch for the second half of 2019.