Digital

• Digital

  Web Video Ads to Grow This Year: Survey

  More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.

• Digital

  Making Waves in Contextual Advertising

  (Searchline) According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007

• Digital

  Tuttle Catalog Hires Warp 9

  The Tuttle Catalog, a sportswear marketer, has selected Warp 9 to perform online marketing services including search engine optimization, e-mail marketing strategy and execution, offline channel integration, and programs to push promote its items to such shopping portals as Froogle, Shopzilla and NexTag.

• Digital

  AdMarketplace Taps Think Partnership

  AdMarketplace, a cost-per-click advertising network, has chosen Think Partnership’s ValidClick technology to perform third-party click fraud validation on clicks generated through its system.

• Digital

  EToys Direct Acquires BabyUniverse

  EToys Direct, Inc., an online toy marketer, has acquired BabyUniverse Inc., an online marketer of baby items, for an undisclosed amount of stock.

• Digital

  Short Cuts

  Traffix Inc., an online marketing services provider, has made a long term license agreement for the Madacy Entertainment catalog of digital master recordings which includes certain exclusive rights for its own Internet-based direct marketing functions.

• Digital

  Quigo Makes Waves in the Contextual World

  According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content. Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?

• Digital

  For WhenU, the Time May Be Now

  When he came on board as head of the WhenU behavioral ad network in October 2004, CEO Bill Day took on dual roles. Within his company, he has served as a new broom that swept out many of the practices that had earned WhenU a reputation as an adware scam factory, conducting drive-by downloads to users

• Digital

  Site Search Swings a Big Bat at Sports Site

  People outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses or skateboards. Putting aside the question of whether that

• Digital

  Internet Growth Leads Ad Spend Jump: TNS Media

  Ad expenditures jumped from $143.8 million in 2005 to $149.6 million in 2006 — a 4.1% gain, according to TNS Media Intelligence.