Digital

• Digital

  Best Buy Acquires Broadband Service Provider Speakeasy

  Electronics retailer Best Buy Co. Inc. has acquired Speakeasy Inc., a broadband voice, data and IT service provider.

• Digital

  E-News to Go

  Video sharing Blip.tv has introduced “cross-post advertising,” which allows ads to travel with videos wherever they are viewed.

• Digital

  SEMPO Elects New Officers

  The Search Engine Marketing Professional Organization (SEMPO) published the names of its elected officers for 2007 on Friday.

• Digital

  Search Gets Social

  (Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could.

• Digital

  How User-Generated Content Is Threatening Organic Search

  I’m not a Wikipedia hater – quite the opposite. I love Wikipedia and think it is one of the greatest ideas delivered to the Web. Soon, however, this great idea may turn out to be a detrimental one for e-commerce marketers

• Digital

  Q4 Loss Leads Borders Back to the Web

  A substantial fourth-quarter loss led retail bookseller Borders Group yesterday to announce a major strategic shift, including a new concept store and a comprehensive e-commerce Web site.

• Digital

  Yahoo! Taps Executive to Oversee Click Quality

  In an effort to provide more visibility into its click-fraud detection efforts, Yahoo! yesterday named corporate lawyer Reggie Davis to the newly-created post of vice president of marketplace quality.

• Digital

  Turn, Turn, Turn.com to Cost-per-Action

  Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.

• Digital

  Is Your Campaign Ready for Society?

  Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could.

• Digital

  Google Gets Into the Game with Adscape

  A post on its Web site last Friday confirmed that Google has bought in-game advertising company Adscape.