Digital
-
Profiles & Campaigns
Wells Fargo Steps Out of Its B2B Comfort Zone
Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences. -
Acquisition
Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
-
Facts & Figures
3 Ideas for Optimizing Inbound Phone Calls
Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet. -
Acquisition
P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
-
Video Marketing
B2B Video Length Drops, but Engagement Increases
The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard. -
Acquisition
Tips to Get the Most from Working with Gaming Influencers
The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers. -
Acquisition
A Roundup of Some of the Hottest Father’s Day Brand Activations
From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations. -
Profiles & Campaigns
Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands. -
Profiles & Campaigns
Rockwell Automation Launches Maker Challenge
Rockwell Automation is launching the You Make It Challenge, a STEM competition
designed to engage the next generation of makers and innovators. -
Acquisition
UNO Spices Up its Value Platform and Customers Come Running
UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships.