Digital

• Digital

  GiftCards.com Hires Mark Romanelli and Tim Ludwig

  GiftCards.com, LLC has named Mark Romanelli executive vice president and hired Tim Ludwig to serve as business logistics director. Ludwig will also join GiftCards’ board.

• Digital

  HP Includes Online Component in $300 Million Campaign

  (PromoXTRA)Hewlett-Packard has launched a $300 million campaign for a new line of printers, featuring several online elements.

• Digital

  Convio Files for Initial Public Offering

  Convio Inc. an online marketing services company for nonprofits, has filed a registration statement with the Securities and Exchange Commission to make an initial public offering of its common stock.

• Digital

  Coremetrics Aims for Smaller Businesses

  Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.

• Digital

  On the Go: Mobile Content Plays Best to Immediate Needs

  E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.

• Digital

  Social Marketing May Fall Short in Targeting Brand Advocates

  Social marketing may not be a magic bullet when it comes to targeting online brand advocates, according to a new report from JupiterResearch.

• Digital

  Hi-Media Group to Acquire Fotolog

  Hi-Media Group will acquire Fotolog Inc. for $90 million in cash and stock.

• Digital

  BuySafe Ups Beveridge to VP of Business Intelligence

  BuySafe, Inc. (www.buysafe.com), an e-commerce security company, has promoted Michael Beveridge to the position of vice president of business intelligence and monetization.

• Digital

  Firms Are Cautious with Online Budgets: Survey

  Is investment in online marketing growing the way it once did? Probably not,
  judging from Direct’s 2007 online marketing survey.

• Digital

  AKQA Adds Search Talent by Acquisition

  (PromoXtra) Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency.