Digital
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Acquisition
How B2B Marketers Are Embracing Digital During the Pandemic
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
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Acquisition
Marketers on Fire: SAP Global CMO Alicia Tillman
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Demand Gen
Consumer Engagement Strategies for Brands in the Era of Social Distancing
Following are several strategies employed by brands during lockdown.
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Acquisition
NBCUniversal’s Peacock AVOD Service Launches Amid Pandemic Streaming Boom
The content streaming market is getting crowded: The latest is NBCU’s Peacock.
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Acquisition
Four Virtual Trade Show Ideas for B2B Marketers
Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.
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Data & Analytics
Gartner Survey: CMOs’ Optimism Toward Recovery From Pandemic at Odds With CEOs’
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.
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Acquisition
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
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Demand Gen
Mastercard’s ‘Priceless Experiences’ Leverages Golf Champions for Virtual Events
Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.
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Social
Adidas Diversity Policies Under Fire, Pernod Ricard Takes Proactive Approach
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
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Demand Gen
B2B Event Pivots: How Facebook and IBM Converted Global Conferences
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.