Digital
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Digital
Working With Search Engine Optimizers
Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already
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Digital
Sanibel Holiday Dipping Toes
Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel
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Digital
Writing Web Copy to Suit SEM
Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will
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Digital
TJX To The Maxx
Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.
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Digital
Return on Investment
With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the
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Digital
Online and Offline Are One: Study
THE LINES BETWEEN online and offline direct marketing are blurring, according to a new survey by the Direct Marketing Association. Of 700 companies contacted
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Digital
Integrated Marketing Makes E-Commerce Profitable
E-commerce direct marketers who use multi-channel integrated marketing dramatically increase their chances of generating profits and surviving the growing