Digital
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Digital
RETURN on INVESTMENT
With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the
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Digital
Exciting Results
RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based
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Digital
Stonewall Kitchen Revamps Web Site
Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.
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Digital
Techniques From the Trenches
Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:
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Digital
Online Game Is An Ice Breaker
It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated
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Digital
TOP SEARCH ENGINE PLAYERS At a Glance
ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express
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Digital
How Does Google’s AdWords Select Work?
In the world of pay-for-placement links at search sites, one of the hottest topics is Google
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Digital
Opinion: FTC’s Focus on Paid Search Engine Disclosure: Golden Moment or Missed Opportunity?
The Federal Trade Commission
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Digital
Pros and Cons of Overture’s Auto Bidding
In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis
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Digital
Being Frank About Search Engine Rank
You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list