Digital
-
Digital
Free Shipping Keeps on Giving
Free shipping is a technique that’s kept on giving for some online marketers even after the holiday season. That’s what Mondy Beller, the director of
-
Digital
Drugstore.com Does More With Less
Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer’s fourth quarter sales rose to $55
-
Digital
Overture to Buy Norway Firm for $70 Million
Search company Overture Services Inc. plans to buy the Web-search unit of a Norwegian technology company for $70 million and an incentive payment of up
-
Digital
Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs
Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel
-
Digital
Overture to Pay $140 Million for AltaVista
Overture Services, Inc. will acquire search engine AltaVista Co. for $140 million in cash and stock. Overture provides pay-for-performance search functions
-
Digital
Overture Doubles Keyword Price With No Notice to Advertisers
Search engine marketing firm Overture Services Inc. doubled its keyword prices last Thursday from 5 cents a keyword to 10 cents for new or renewed keywords.
-
Digital
Ask Jeeves Cuts Banners
Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus
-
Digital
Ripe Opportunity
J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic
-
Digital
Ask Jeeves Profitable in Fourth Quarter
Ask Jeeves Inc., a search engine firm, reported $2 million in net income during fourth quarter 2002, up from $1.4 million in fourth quarter 2001. The