Digital

• Digital

  A More Effective Path

  If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

• Data Driven ROI

  Consumers Naive About Web Data

  Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

• Data Driven ROI

  Direct.com: Beyond Data Collection

  If the first step in online marketing’s adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony

• Digital

  Sales Boom for Iraqi Most Wanted Cards

  In June, when American military officials captured Saddam Hussein’s top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

• Digital

  Date.com Moves Away From E-mail

  Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other

• Digital

  Who Kidnapped My Keyword?

  Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques

• Digital

  T-Mobile a Hit With TLC Campaign

  T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which

• Digital

  Op-Ed: Who Kidnapped My Keyword?

  Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques

• Digital

  Spam Attack

  FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills

• Digital

  Low net.marketing Turnout a Mixed Blessing

  The net.marketing conference, thought earlier this year to be able to draw 1,000 people, hosted a mere 300 or so, according to attendees and exhibitors