Digital

• Digital

  Trimming Down

  As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

• Digital

  Date.com Cleans Up Its Act

  What’s the best way to make sure your company isn’t flagged as a spammer? Answer customer complaints. Michael Ellis discovered this truism when he became

• Digital

  Direct Marketers Sound Off

  Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

• Digital

  Enterprise Goes Forth

  When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

• Digital

  Sweeps Weeks

  Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

• Digital

  GADGETS For GIRLS

  The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

• Digital

  Meeting Your ROI Objectives

  The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

• Digital

  Touch

  A French think tank has come up with the antidote to the Iraqi most wanted card deck. Le Regime Bush, which claims to name the 52 most dangerous men in

• Digital

  Hit ‘Em Where They Work

  In today’s budget-conscious environment, it’s not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate

• Digital

  Techno Bazaar

  Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing