Digital
-
Digital
Trimming Down
As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed
-
Digital
Date.com Cleans Up Its Act
What’s the best way to make sure your company isn’t flagged as a spammer? Answer customer complaints. Michael Ellis discovered this truism when he became
-
Digital
Direct Marketers Sound Off
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed
-
Digital
Enterprise Goes Forth
When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)
-
Digital
Sweeps Weeks
Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).
-
Digital
GADGETS For GIRLS
The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and
-
Digital
Meeting Your ROI Objectives
The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return
-
Digital
Hit ‘Em Where They Work
In today’s budget-conscious environment, it’s not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate
-
Digital
Techno Bazaar
Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing