Digital
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Digital
Make Online/Offline Transition Seamless
The Web is no longer marketers’ territory. Nowadays the consumer is the online king. As a result, the old marketing ways aren’t working, and in some cases
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Digital
Live From Search Engine Strategies 2004: Make Your Landing Page Sell
A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,
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Digital
Multichannel Bliss
Quick, which of the many shopping channels showed the greatest growth during the 2003 holiday period? You’d be wrong if you said it was retail, catalogs
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Digital
Survey: Print Catalogs Spur Web Shopping
Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,
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Data Driven ROI
Victus Invests in Online CRM
Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm
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Digital
Dean Still Top Internet Fundraiser
Democratic Party presidential candidate Howard Dean continued to set Internet records for fundraising. But he still trailed President George W. Bush,
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Digital
Overture Ad Underperforms
What have we here in this issue’s makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it’s a skyful
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Digital
Auto Site Launched
Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The
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Digital
Search Engine Shakeup
The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president
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Digital
Kia Gets 36% Response to Dealer Mailing
Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm