Digital
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Digital
The Search Is On
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another
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Digital
The Psychic Mailman
Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes
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Digital
How to Make Your Landing Page Sell
The Hawaii vacations area of A1 Vacation Rentals.com recently dropped from Google’s fifth search result to 55th. The site, which promotes regional resorts,
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Digital
SEM Growth Leads to Trademark Issues
The growth of search engine marketing has uncovered a new breed of trademark cases, according to a panel of lawyers speaking at Jupitermedia’s Search
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Digital
Know Your Competition
Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan
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Digital
Casing the Competition
A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization
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Digital
Live from NEMOA: The “Crumb” Theory of Search
Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president
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Digital
Acquisition E-mail Delivers Sales
At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company’s second e-mail newsletter. He whistled as he
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Digital
US Golf Association Launches New Digital Catalog
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,
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Digital
A Vote for E-Marketing
Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign