Digital
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Digital
SEM Beefs Up Online Sales for Omaha Steaks
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology. As the Table Supply Meat Company, they began shipping their corn-fed beef to the nation’s restaurants by train in 1917. When freezer technology reached the required level of development following World War Two, the company—now Omaha Steaks International—switched from the rails to the mails and started marketing its products directly to home consumers.
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Digital
New Omniture Tool Offers Bid Management with a View
Web analytics provider Omniture announced in January that it will launch the second tool in its eight-year existence: a new hosted bid management service called Search Engine Manager. The new offering, which was made available to selected beta customers in January and will be generally available this month, is designed to interoperate with SiteCatalyst, the analysis platform from Omniture that operates on some of the largest, busiest Web sites on the Internet.
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Digital
Gunning for Google
Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working
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Digital
A Question of Timing for Answers.com.
Back when the Web was new and finding information on the Internet was still an art, the mantra had it that
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Digital
Everything Search Needs to Know About Blogs—For Now
If blogging had gone to high school, it would now be looking forward eagerly to the next reunion. It’s been quite a year in the blogosphere.
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Digital
Surveying the Search Landscape
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool
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Digital
Playing a Smart Game of Search Marketing
When Michael Sack wants analogies to describe the search marketing industry, he reaches out to either Wall Street or Las Vegas. “Those are both places where they take money seriously,” says the chief technology officer of search services provider Inceptor.
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Digital
You Have Traffic
Worldwide search-engine marketing revenue is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making
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Digital
Shopping around
Comparison shopping engines can help you boost sales and acquire customers provided your company’s product is a top contender among the search results.