Digital
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Digital
Google, Defender of the Faith
Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.
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Digital
Cybergolf Search Helps Golfers Find Their Swing
Here’s how you discover a new vertical search category:
* Find motivated seekers.
* Find motivated marketers.
* Develop a tool/ portal/ engine that brings the two together easily.
And that’s it. You’re done.
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Digital
Search Will Party On
If the three prominent topics at this year’s Ad:Tech San Francisco meeting really are “search, spyware and behavioral ads,” as one attendee put it, then Piper Jaffray senior analyst Safa Rashtchy arrived bearing vital news. According to his estimates, the search segment of the Internet is slated to undergo even better growth than it has already seen.
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Digital
Spam-Free Search
It seems that whenever one logs on, the bombardment begins — unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing. So whether you’re marketing by e-mail, discussion boards, blogs, or search engines, it’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam
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Digital
Cookies and the Deletion Dilemma
A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.
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Digital
American Greetings’ House of E-Cards
The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect.
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Digital
Search Begins Early, Brands Come Late
When it comes to search engine marketing, it’s not all about the brand. In fact, according to a new DoubleClick/comScore study, it’s only one-quarter to one-fifth about the brand.
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Digital
Microsoft Takes Aim at Pay-Per-Click
Google and Yahoo were put on notice last week that the paid advertising search is set to become a three-horse race. Microsoft hosted a meeting for advertisers at its Redmond, WA, headquarters to unveil its own proprietary platform for linking pay-per-click ads to search results and other Web pages. And although the launch announcement made all the right nods to peaceful coexistence and the importance of MSN
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