Digital
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Digital
The Other 20 Percent of Success
In July, I misquoted Woody Allen in my article “Nine-Tenths of Search Success.” What Allen actually said is “80% of success is showing up.” My point from July remains that in search marketing, just showing up—for searchers at any stage of the consideration process—
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Digital
Search Volume, Query Revenue up in Ask.com Q4
Growth in both search volume and revenue per query contributed to a 46% year-over-year increase in Q4 2006 revenue for the media and advertising division at IAC/InterActive Corp., the parent of search engine Ask.com.
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Digital
Red Bricks Media Names New CEO
Interactive marketing agency Red Bricks Media has promoted vice president of client services Ed Kim to the post of chief executive officer.
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Digital
Bowl Ads Still Neglect Basic SEM Blocking and Tackling
Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. That small distraction didn’t stop advertisers from doing more search marketing than ever against their Bowl TV spots
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Digital
Long-Tail Optimization—Hold the Brands
You know you should be optimizing for natural search.But knowing that something can be a help is a far cry from being able to accurately estimate the benefit your site can get from thorough search engine optimization (SEO). Visualizing that boost is particularly difficult for large Web retailer sites with tens of thousands of pages. Madison WI-based SEO firm NetConcepts set out last year to make that optimization incentive easier to see.
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Digital
Travelzoo’s Revenue, Income Up in Fourth Quarter, Year
Travelzoo, an online travel enthusiasts’ service company, generated fourth-quarter revenue of $17.7 million, up from $13.9 million a year ago. Net income jumped from $1.7 million to $4.3 million during the same period.
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Digital
A Dearth of Search Among Big-Box Retailers
(Searchline) If youíre a small or midsize e-commerce site trying to compete with large multichannel, multibrand retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization
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Digital
Bowl Ads Neglect Basic SEM Blocking and Tackling
(Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out.
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Digital
How to Waste Money on Search Engine Marketing…
Spending on search engine marketing is growing exponentially – and so is waste. While purchasing highly desirable (and therefore expensive) key words is the glamour part of search engine marketing, the back end is where marketers can make – or lose – their money. In fact, there is so much money being lost on bad follow-through that marketers must be making a concerted effort to do so.