Digital

• Digital

  Good Morning, Class

  Video may have killed the radio star, but it was a boon to the professor the Video Professor, that is. The direct marketer of instructional computer videos,

• Digital

  Class Mobility

  In mobile marketing, it’s all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if

• Digital

  Big Ideas for Microsites

  Bill Hanekamp is a huge fan of small Web sites. Technically, they’re called microsites small, self-contained Web destinations that are separate from a

• Digital

  Anglo-American

  It doesn’t matter which side of the pond they’re on. The first stop for most consumers planning a trip is the Internet. That’s why VisitBritain, the United

• Digital

  Handling Calls In-House

  f you’re dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too.

• Digital

  Direct Asks

  No question Amazon.com. I know, it’s a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded

• Digital

  Google’s Parking Problems

  My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open.

• Digital

  Online Ad Spending to Slow

  U.S. marketers will continue to shift their spending into online advertising in 2007, according to EMarketer.

• Digital

  Class Mobility

  (Direct) In mobile marketing, it’s all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if they also get free applications that make their lives easier.

• Digital

  A Gaggle of Google Updates

  Those marketers who are up for a good algorithm chase should lace up their Adidas: Google